Brands Tracking You

Privacy and Data Security: Are our “papers” safe

Data privacy, online security and tracking should be a concern for all of us. Harry has put forward ideas and concepts for modern marketing that give consumers choice over how they wish to consume content.

When consumers opt for ad sponsored content, media buyers, ad network operators, and publishers should have the data they need to best monetize their content.

Consumers should feel safe that their data isn’t being mishandled or misused.

Facebook: Data Hero or Data Pimp?

We are hopefully all aware that brands track us online.

We get free content online allowing us to use services like Facebook for free. It might even help us see ads that are more meaningful. Not everyone agrees of course.

I have closely followed and written about policy choices for the future of advertising since 1989.

Tracked on Facebook

Facebook is one of those places where advertisers turn to find you (the technical term is “retarget you”). There are lots of ways this technology can be used. A very common example is a brand builds-up a list of folks who have visited their website within the last 10 or 15 days. They can create many different lists each with some different focus or segmentation; each list is called a Custom Audience.

Triggers & Scripts

Typically while you viewing a website, a small script is run which triggers a few actions on Facebook — basically adding you to a custom audience list. More advanced uses include adding known dimensions; for example noting that you clicked a particular link, or searched on the site for a particular term, etc. It can include custom data including nearly anything the site knows about you (like you order pepperoni).

Pizza Example

For example brands can then build up a custom list of everyone who has visited their product page and searched for “Pizza.” They could make another list of folks who have never visited the product page but have also searched for “Pizza.” A brand might simply want a list of everyone (e.g., in the last 4 days) who searched for “Pizza” or a list of everyone who searched for “Pizza” (e.g., in the last 180 days) but hasn’t been back to the site recently (e.g., in the last 14 days).

I know a lot of about this type of tracking because this is one of the things I help clients setup.

I  run campaigns for clients using these tools.

You can learn more about Custom Audiences here.

Some of you may be aware that Facebook has a method where you can download copies everything you have posted, all of the photos that you have uploaded, etc. Here is how to do it (link). It now includes the following information.

Click to see examples from my Facebook account download on Feb 15th, 2017.

• Ad topics you have been associated with
• The history of the ads you have interacted with
• A list of the advertisers with your contact info

h/t Paul Olivier Dehaye

I learned about these additions to the downloaded data from this post written Paul Olivier Dehaye on the Art + Marketing blog. You can read more about Paul by checking out his blog — paulolivier.dehaye.org.

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Ads Topics

• Summer
• Spas
• Medicine
• Visual arts
• Basketball
• Sundae
• Doughnut
• Cosmetics
• Mexican cuisine
• Angela Lansbury
• ScienceAlert
• Hugh Jackman
• Denmark
• A Million Ways to Die in the West
• Fantasy film
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• 54th Tony Awards
• Academia
• Food
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• Unilever
• Blog
• Google
• Fast food
• Rosie O’Donnell
• Mouth
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• Old School (film)
• TechnoBuffalo
• Law
• 45th Tony Awards
• Founders Brewing Company
• Brooklyn
• Market (economics)
• Darien, Connecticut
• Chemical compound
• Social network
• Honey
• 67th Tony Awards
• Ethics
• Engineering
• Frida
• Mimesis
• Mashable
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• Jonathan Peters
• Bob Dylan
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• Visit Stockholm
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• Interview (magazine)
• Carnivor
• Fruit
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• Sound
• Transgenderism
• Mexico City
• Ubuntu (operating system)
• Public relations
• NLS (computer system)
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• Christian music
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• 43rd Tony Awards
• Russ & Daughters
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• Noah (band)
• Learning
• SciBabe
• American Theatre Wing
• Vehicles
• Allegiance – A New Musical
• Lee (jeans)
• Family Guy
• PolyScience Cuisine Technology
• Barbecue
• Richard Dawkins Foundation for Reason and Science
• Nathan Lane
• Press release
• Sarah Silverman
• The Trevor Project
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• Cloud computing
• Ice cream
• United States
• Rock music
• Drama movies
• Clothing
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• Nissan Pathfinder
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• Nassim Nicholas Taleb
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• Of Mice and Men on Broadway
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• Film festival
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• Singapore Democratic Party
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• Desserts
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• List of Google products
• Bakery
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• M*A*S*H (TV series)
• David Burke (chef)
• George Takei
• 56th Tony Awards
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• Koreatown
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• Organisation for Economic Co-operation and Development
• Book series
• Enrique Olvera
• Rock (geology)
• Road
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• 44th Tony Awards
• Google Account
• North America
• French fries
• Deep Purple (1968-1976)
• Pork ribs
• 58th Tony Awards
• Borough (New York City)
• Serious Eats
• Middle Eastern cuisine
• 60th Tony Awards
• Ricerca
• Glass House
• Bernadette Peters
• Kölsch (beer)
• HubSpot
• 68th Tony Awards
• Kauapea Beach
• 48th Tony Awards
• Biology
• Privately held company
• Mexico
• Glenn Close
• Nutrition
• Latin American cuisine
• Musician
• Nordic countries
• Lunt-Fontanne Theatre
• Farm
• Charleston, South Carolina
• James Beard
• The Martinez Brothers
• Revised Julian calendar
• History of Google
• Milk
• Aesthetics
• University
• Southern United States
• Book of Revelation
• Grassroots
• Genocide awareness
• Cuisine
• Electronic dance music
• Tony Award
• Survey methodology
• Recreation
• Bay Ridge, Brooklyn
• Cooking
• Current events
• Broadway theatre
• Sailor Jerry
• Pop punk
• Primetime Emmy Award
• Adventure Club
• Martial arts
• Alcor Life Extension Foundation
• Jarlsberg cheese
• Musical theatre
• Real estate development
• Science fiction movies
• Aída
• Alien (film)
• The Craft (film)
• Sarah Chang
• Twip
• Gershwin Theatre
• Neil Patrick Harris
• Lima
• Religion
• 66th Tony Awards
• Parties
• Park
• Paul Bocuse
• Grille
• Science
• 50th Tony Awards
• Automobiles
• Marques Brownlee
• 49th Tony Awards
• Film director
• 47th Tony Awards
• Bicycle
• Eating
• Constant Contact
• VDO (company)
• Organism
• Roasting
• Southern New Hampshire University
• Nissan Motors vs. Nissan Computer
• Photography
• Cattle
• Marble
• Katz’s Delicatessen
• Horn (instrument)
• Bay
• 46th Tony Awards
• Restaurateur
• Performing arts
• Bun
• Cat Cora
• Bible
• Organic compound
• Gothamist
• New Hampshire State Parks
• Leather
• Android Authority
• Havana
• Sense
• Festival
• Artist
• New York metropolitan area
• In-N-Out Burger
• gaffel kölsch
• Allison Winn Scotch
• Taiwan
• Set list
• White Castle (restaurant)
• Movies
• Sports
• 52nd Tony Awards
• Community (TV series)
• Lytro
• Streaming media
• Hamburger
• New York University
• Radio City Music Hall
• FC Barcelona
• Motor vehicle
• The Blue Marble
• Information and communications technology
• Pizza
• Oyster
• Distillation
• Boing Boing
• The Oatmeal
• 51st Tony Awards
• Gregory Hines
• Jack Frost
• Types of business entity
• Entity
• Cheese
• 63rd Tony Awards
• Addiction
• Cookbook
• Galaxy
• Central Technical School
• Cook (profession)
• Neverland
• Maine
• David
• 40th Tony Awards
• Arts and music
• School
• Singing
• Brewing
• Richard Dawkins
• Rugby union
• Grizzly Bear (band)
• Milkshake
• Eater NY
• Pig
• New Hampshire
• Future Tech
• The Sarah Silverman Program
• Takedown (grappling)
• Sous-vide
• Journalism
• Nissan
• Beer
• Nut (fruit)
• Whole Foods Market
• Virtual camera system
• Foodie
• Comedy movies
• Coffee
• Grizzly bear
• East Coast of the United States
• Google Maps
• Chef
• Institution
• Brewery
• Minskoff Theatre
• Zankou Chicken
• Telecommunication
• Bulls (rugby union)
• Gerontology
• Northeastern United States
• Key lime pie
• Cologne
• Restaurants
• Bonfire
• Tacuba
• Physics
• Dennis Yu
• Atari
• Coast
• Washington, D.C.
• Coffeehouses
• New York City
• 62nd Tony Awards
• Gourmet
• Skillet (band)
• Baking
• Jordan Carlos
• Android (operating system)
• Business
• TeleSUR
• J. Michael Straczynski
• Paul Mitchell (hairdresser)
• 55th Tony Awards
• Hellmann’s and Best Foods
• Media (communication)
• New England
• American Civil Liberties Union
• Northern Europe
• NPR
• Dreams (1990 film)
• The Daily Show
• New York City College of Technology
• Pork
• Andrew Christian
• 37th Tony Awards
• Beaches
• McCafé
• Regenerative medicine
• Big Apple
• 57th Tony Awards
• Carol Channing
• Broadcasting
• Barley
• ACLU Nationwide
• Liza Minnelli
• Cycling
• Televisions
• Architecture
• Space (Latin American TV channel)

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• Top 25 Public Colleges 2016 (Clicked Ad)
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• $184.50 at Amazon (Clicked Ad) 
  Monday, January 2, 2017 at 10:20am EST [note it’s not clear what this is, as I didn’t buy anything on Jan 1 – 3 of 2017, nor did I buy anything for that amount (ever) on Amazon.]
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• LINDA (Clicked Ad)
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• LINDA (Clicked Ad)
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• Reach a New Audience Across the Web (Clicked Ad)
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Advertisers with your contact info

• Virgin America
• Pandora
• Grubhub
• HubSpot
• LinkedIn
• L.L.Bean
• CREDO Mobile
• Zappos.com
• Fujitsu America
• Dice
• WinterWyman
• Moz
• GoDaddy
• Amazon.com
• Best Buy
• Seamless
• Amazon Kindle
• LensCulture
• Costco
• Riverbed Technology
• King Arthur Flour
• Dropbox
• Starbucks Frappuccino
• Old Navy
• Marketo
• Vistaprint
• Starbucks
• Rue La La
• Fortinet
• SCOTTeVEST
• Amazon Video
• CEIVA
• Kmart
• Proper Cloth
• BBYO Passport
• Wolters Kluwer
• FIDM
• American Family Insurance-Careers
• B&H Photo Video Pro Audio
• MailChimp
• HolyClothing
• OpenTable
• Blackmon Mooring
• Infusionsoft
• Dietz & Watson
• AARP
• National Multiple Sclerosis Society
• Stencil1
• Facebook Business
• Raymour & Flanigan Furniture and Mattresses
• Waste Management
• Panda Express
• Vidiemme Consulting
• Razor Technical Staffing
• Hyper
• KLM Italia
• Monster
• Puritan’s Pride
• Walk MS
• Metro Credit Union
• Amica Mutual Insurance Co.
• Crescent Solutions
• Chinook Winds Casino Resort
• JetBlue
• CoreMedical Group
• Wix
• The Home Depot
• KLM Thailand
• Summerwood Corporation
• Booz Allen Hamilton
• Save-A-Lot food stores
• Careers at Dell
• Walgreens
• Operation Smile
• Viking River Cruises
• Western Union
• Monster
• World of Warcraft
• Walmart
• Eaton
• NetEffects Inc.
• ’47
• NAB Show
• Toyota USA
• Social Media Week
• Fiverr
• Devoteam Group
• Gecko Hospitality
• AIAIAI
• KLM Romania
• Quintiles
• FMC Ice Sports
• KLM Polska
• KLM Royal Dutch Airlines
• JML – Everyday Easier
• KLM Hungary
• Airbnb
• KLM UK
• KLM Malaysia
• KOTRA Los Angeles
• SaneBox.com
• KLM Switzerland
• Collette
• Associates Direct Services, ADS LLC
• Just Hospitality
• KLM Portugal
• EarthLite
• KLM Deutschland
• KLM Norge
• Click & Grow
• Modern Album Designs
• CantaMia
• STIHL
• WFA Staffing Group
• Pacific Seafood
• Israel Outdoors
• Cingular Staffing
• KLM Czech Republic
• NTT DATA, Inc.
• JOEP+CO
• TECHEXPO Top Secret Hiring Events
• Uber
• KLM Russia
• Viking Ocean Cruises
• TopJobs Consultants bv
• KLM Canada
• KLM Ecuador
• Autopilot
• Facebook per le aziende
• BELFOR Property Restoration
• Open Carrières
• American Express OPEN
• HealthCare.gov
• CGI Nederland
• Greenberg Nielsen B.V.
• WorkRocket.com
• KLM Kazakhstan
• Amazon.co.uk
• Penske
• Thatcher Company
• KLM Türkiye
• KLM Taiwan
• Authentic Israel
• KLM USA
• Guidepoint
• UGI Energy Services
• Social Media Now – merytorycznie o mediach społecznościowych
• Velocity Technology Solutions
• CenturyLink Careers
• Alion Careers
• CareMore
• ISpace Inc
• KLM España
• Citibank US
• KLM Japan
• Amazon.com/Fashion
• Boltt Nutrition
• Bed Bath & Beyond
• Primadeta Staffing BV
• Executrade – Your Recruitment Specialists
• KLM Belgium Luxembourg
• KaliPAK – Portable Solar Generator
• KLM Singapore
• KLM Chile
• KLM Philippines
• KLM Denmark
• Mopar
• Netsync Network Solutions
• msg systems
• KLM Indonesia
• Optimove
• VanderHouwen
• FM Global Careers
• Faith Driven Consumer
• Facebook para empresas
• Best Design Crowdfunding Videos
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• Clover
• KLM India
• Cavauto
• USEN SBA
• Facebook Business
• Redbarn Premium Pet Products
• Fenner Dunlop Americas
• Combat Flip Flops
• KLM Finland
• HubSpot
• KLM Peru
• United
• Harvey Beric Associates Ltd
• EMSL Analytical, Inc.
• KLM Ukraine
• misterb&b
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• Airbnb （エアビーアンドビー）
• Facebook Entreprises
• SALSA SHOP
• KLM Argentina
• Casper
• Lawrence Harvey Group
• Onehundred
• Airbnb
• KLM Middle East
• TechTarget
• Sprint 03 NLDU
• Lief Therapeutics
• Facebook Business
• BMC Mattress KC
• LinkedIn Brasil
• Amazon Marketplace
• WMF Americas
• KLM South Africa
• Facebook para empresas
• Kong: Skull Island
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• Airtime
• ImpressiveGreenApple
• Coffee Shop
• Supermetrics
• Vanguard Staffing
• behindthefra.me
• Amazon Echo
• Facebook Business
• BMC Mattress Davenport
• White HOT Winter Sweepstakes
• KLMKorea
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• Siwel Consulting Jobs
• BMC Mattress Phoenix
• KLM Ghana
• Nace / Global Talent Network
• Foundr Magazine
• Makeblock
• Luvyle
• KLM Bulgaria
• Atos France
• Facebook Business
• Facebook Blueprint
• Alto Mail
• BabyCentre
• Sugo
• Novus Recruitment
• BMC Mattress Tucson
• Facebook Business
• KLM Nigeria
• Interplace, Inc.
• Cricket Wireless
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• Logitech
• Helix
• pitchXO
• Rachel Pedersen
• King Keraun
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• FlowMotion
• June
• 3Doodler
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• Jameson Brandon
• Netflix
• Brookdale Careers
• Man Seeking Woman
• 2XL Recruitment and Training
• Viral Secret Name
• Airbnb Citizen
• Amazing Tech Crowdfunding Projects You Need To See
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• Nav
• Mwabu
• Boltt Running
• Adam Steele
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• SpeedX
• Hanson Robotics Limited
• Fashion Mia
• National Interstate Insurance Company
• iSense ICT Professionals
• The Cydio Group
• StitcherAds
• Ciber Careers
• Horizon Solutions, LLC
• Ryant Washington for Virginia State Senate – 22nd District
• Fellow
• Chase
• syntegris information solutions GmbH
• HBO NOW
• Rocketbook
• Facebook IQ
• Best Tech Crowdfunding Videos
• Waymark
• GOQii
• The Accountant Movie
• Dr. Bill’s Dental Cleaning System
• Sprint2 UKEN
• JoJoe
• LifePrint
• UberEATS
• ClickStick
• Pivot Recruitment Solutions
• Hotjar
• Shift
• Next Thing Co.
• Hills Properties
• SPIN remote
• Serafim Technologies Inc.
• Boltt Wearables
• BMC Mattress Batavia
• Geflipt Oud-West
• Fantastic Beasts
• CJA Group Ltd.
• GOAT STORY
• Boltt AI
• Vinci Smart Hearable
• BOLTT
• HarbisonWalker International
• The LEGO Batman Movie
• Cresta Management Services
• PictoOnline.com
• Sprint22 UKEN
• WelfullOutdoors
• Colony USA
• Amazon Prime Now
• HelloEar
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• Inirv
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• Boltt Sports
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• Walmart.com
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• ABC Companies
• Top Crowdfunding Projects
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• IHerb Careers
• SPUD by Arovia
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• Game Your Core
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• Arantza Fahnbulleh
• Slots Era
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• FIIL
• Boltt Life
• Sully Movie
• BMC Mattress Indianapolis
• The Great Wall
• Growth Tactics
• Get Coupons Today
• Night Rhythm
• Best Design Crowdfunding Projects

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Downloaded by Harry Hawk on Wednesday, February 15, 2017 at 3:09pm EST