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Talking With Dennis About Reach on Facebook

You will hear a lot of people “projecting” their opinions on Facebook’s motives for offering paid reach and the reports that organic reach is down. To most it is a conspiracy theory; Dennis (and I) believe that the truth is far different; that Facebook is putting users first and quality organic content still has amazing reach.

Here what Dennis has to say about how to use Facebook to target, message and communicate with your customers, partners and prospective clients. Dennis Yu is the CTO and co-founder of BlitzMetrics.

You can read more about Dennis and BlitzMetics at www.blitzmetrics.com or find Dennis on Twitter @DennisYu

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Josh Ozersky was a friend of mine.. and he was not always present in my life but he was always a presence. He introduced me to 100’s of people, from the famous to the infamous. He invited me to a competition where I won the best burger award, and so many other things.
 
In this interview you will hear from Union Square Hospitality head Danny H Meyer (@dhmeyer), Jean-Paul the Executive Chef at Blue Smoke (@chefjean_paul ), and Patrick Martin (@MartinsBBQ) a champion winning BBQ guy from Nashville Tn. (and one of Josh’s best loved BBQ joints).  

Robbie Richter (@RobbieRichter) and I spent the morning of Saturday June 13th walking
through the Big APple BBQ talking to folks who were willing to share their memories of Josh. We interviewed Dozens of folks thanks to Robbie’s ability to open doors.
 
This is the first in a series of short releases and a full length episode will come out in due course. You can think of this as a miniseries about memories of Josh! As Josh often said when asked about eating vegetables, “The FAT, that’s the meat, the Meat, that’s the Vegetables…”
 
LINKS:
Josh Ozersky (Wikipedia)Josh Ozersky was the food world’s master provocateur (Wash. Post)
Union Sq Hospitalty Group
Martin’s Bar-B-Que joint | Official Website
Blue Smoke
 
 

 
 

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I am the ATM, Advertising Testing Manager — Brian Lenney is our resident Wordsmith and the guy who made my last post.. really pop… When I write I take too long.. Brian has the knack for high quality and fast.
Early in the process Brian put together fine, curiously well crafted and curated collection of copy… The first one I call WOLF… This podcast is extended content for my 2nd post.
 http://inbound.org/post/view/ppc-part-2-hunting-images-for-ads-with-brian-lenney?utm_campaign=Pod

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This week I talk with TWIP’s Lauren Koenig about travel, how people differ in their behavior while traveling, and who makes the best traveling companions.
 
I have noticed that as I have traveled with people whom I know well and respect… at times that feeling of respect has been replaced with anger, frustration or just  annoyance. We may be friends, family, colleagues or even lovers but well, we are not well suited to travel together.
 

 
Lauren Koenig has has noticed this problem as well.. and many other minor details I hadn’t thought about, from when someone wants to eat breakfast, to what someone wants to do in the evening. Of course Lauren hasn’t just noticed this problem, Lauren has decided to do something about. Her solution is TWIP.co.
 
TWIP.co is a “pre-launch” mode as I write this and is hopefully coming to the market soon. It is a place for people to find other folks to travel with and/or where they can book tours offered by TWIP with a “curated” group of strangers who like a dating site, have been matched but not for chemistry, but rather for for travel compatibility.
Lauren’s Bio:
Company founder and Twip CEO, Lauren A. Koenig grew up in the Midwest. Educated at Ball State University while holding a 4-year Presidential Scholarship, she left her hometown of Chicago at the invitation of the French Ministry of Education to teach English.
Lauren welcomed the challenge of working abroad; travel became a hallmark of her early and future stage development. Returning to Chicago, she worked for Anita Dee Yacht Charters before joining The International Kitchen, the leading provider of cooking school vacations covering Italy, France and Spain.
The travel market is becoming increasingly cluttered thereby enabling TWIP’s unique competitive advantage to stand out from the pack.
Twip offers travelers the opportunity to travel to the most interesting countries in the world, discovering global events and exciting, exclusive adventures. While importantly, being compatible with each travelers previously identified needs.
As of Spring 2015, Lauren is an Alumni of the Women’s StartUp Lab Accelerator in San Francisco, California.
Lauren can be reached at Lauren@twip.co.

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I am the ATM, Advertising Testing Manager — I spent a lot of Inbound.org $$$ last month, I took a lot of chances, tried a lot of things… and the results may surprise you! This is a multi part series talking about what I’m doing, pulling out lessons and opening up my work to the community for discussion and feedback.
Find the post on Inbound(Org) http://inbound.org/discussion/view/reaching-every-marketing-person-on-earth-can-ppc-help-scale-inbound-org-part-1

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Nathan Thursfield has transformed his face with a nose job, which by itself isn’t that remarkable. Yet, because he choose to have his nose remade to look like the Katie Price, a UK Reality TV star and model the media has grabbed a hold of Nathan’s story.
I wanted to speak with Nathan about his own journey and learn more about the story behind the story, and learn about what makes Nathan live, love and prosper. I am incredibly proud that Mr. Thursfield had the courage of his convictions to make the changes to himself that has helped boost is confidence and grow his happiness.
Still I’m amused that the media has made so much of what amounts to a simple nose job, Nathan however has an interesting and compelling journey. During the interview we talked about the Diane Sawyer interview with Caitlyn Jenner who still was identifying as Bruce.
He is hard to juxtapose the life long struggle of Caitlin with a teenager who was able to come out and come into his own without waiting decades… but I think is a sign of our times. Happiness awaits us all.

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Harry Hawk and Ken Ruan talk about Taco Bell, Apps, subway system key cards, self driving cars, electric cars, and the Internet Of Things.. talking about how each of those inventions adds to the richness of our lives, and yet, can take away from us some of the freedoms we once had, or at worst, exposes us to some very long tail risks.

A few times a year Harry and Ken fire up Skype and talk about some current issue in society… This sixty minute conversation is all focused on fast food, fast cars and technology failures. From a Taco Bell app that took an order when the store was closed, to a car that has a sensor problem that prevents the brakes from working we are surrounded by amazing technology that presents serious long term (aka long tail) risk.
 
This episode is a bit longer and a bit more rambling than typical but it’s a real genuine conversation and we invite you to listen in. From ordering fast food from your smartphone to cars that brake for themselves or refuse to brake (when asked) our world is a more interesting and complex place. Do we have to accept that from time to time, our technology will have a momentary phase of frailty and abandoning it when we need it most?

Ken X. Ruan
Ken Ruan is a writer-editor-researcher-copywriter who views NYC through a pair of sociological lens. He is obsessed with visual design and advertisement composition. Constantly scrutinizing social class, status, law and the inconstancy of our digital age, he has written extensively about urban sociology, millennial angst and class and social status. He is excited to partner with Harry S. Hawk in exposing the shifting landscape of digital marketing.
 
Links:
Taco Bell
Tesla Motors
Jay Leno Shows a Ford Focus w/ a Ricardo HyBoost (video)
Ricardo (web site)
Woody Allen w/ Electric Car (Movie: Sleeper (not Bananas)
A link to a story about 3D Printing which Ken wanted you to see.
 
 
 
 

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Everette Taylor Jr. (@Everette) started marketing while he was 18 yo and attending college. To date he has worked with some of the “net’s” most famous brands, marketing experts and today is the CMO of Sticker Mule. If you enjoyed EP16 Everette Taylor talks about online sales and growth hacking then check out this contined conversation… new topics and greater depth! 

It’s clear that Everette’s personal journey in college lead the way to his success. Everette was head of Growth at Growth Hackers and today is the CMO at StickerMule.com (@StickerMule).
 
Everette’s journey from student, to marketing expert really just follows his own passion, for learning, trying, experimenting and do more of what works and less of what doesn’t.

In this 48 minute and 56 second overtime conversation we talk about everything from the companies he has worked with, the tools he uses, and the nuts and bolts of optimizing an ecommerce site.
Please subscribe on iTunes, or Stitcher Radio — your honest review is appreciated

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A special BONUS show. Harry Hawk talks with Dr. Freberg about students and social media. How she teaches social media, and how students react to “having” to use social media as part of a classroom activity or as homework, and how that differs from using it with their friends. Karen also talks about how she teaches communications and PR and includes some of the social media lesson plans and exercises in her courses. Dr. Freberg uses Twitter, SnapChat and Facebook in her classroom.
Harry and Karen also mention University of Cincinnati President Dr. Ono and his stellar use of Twitter.
Dr. Karen Freberg teaches communications, PR and Social Media at the University of Louisville. She is @kfreberg on Twitter. #HighEd

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Everette Taylor Jr. (@Everette) started marketing while he was 18 yo and attending college

He was an intern at United Way where old school marketing flourished. Everette helped them implement some digital marketing and with tangible results for United Way and his own personal brand.

It’s clear that Everette’s personal journey in college lead the way to his success. Everette was head of Growth at Growth Hackers and today is the CMO at StickerMule.com (@StickerMule).

Everette’s journey from student, to marketing expert really just follows his own passion, for learning, trying, experimenting and do more of what works and less of what doesn’t.

In this 20 minute episode we talk about everything from the companies he has worked with, the tools he uses, and the nuts and bolts of optimizing an ecommerce site. There is a 48 minute and 56 second Overtime episode for those who want to hear more of our talk. Everette talks more about growth hacking and about students and personal branding.

Everettte feels that all students need to work on their personal branding, it’s not just about “getting famous” it’s about finding jobs, and preparing for the work place of the future.

Both Harry and Everette see that in the future many companies will seek to have their staff amplify their business via their employee’s personal branding and personal “platform.”

Please subscribe on iTunes, or Stitcher Radio — your honest review is appreciated