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Harry talks with Dr. Karen Freberg who is an Asst. Prof. At University of Louisville  in strategic communications  and an adjunct Prof. Online in the graduate Marketing Communications program at West Virginia University.

I’m excited to talk with Karen about the use of targeted social and socially curated published content as it applies to crisis communications, PR, and reputation management. I’m also interested in talking about how students can make use of social media tools for their personal branding, and her insights on the value of students engaging in the process of crisis management planning for their personal brands.
Prof. Freberg has active research in public relations, reputation management, social media and crisis communications. 
 

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How do collge age students “take” to social media studies? They might think it is easy but according to Dr. Freberg, “it’s the hardest course they will have to take.” It’s one thing to snapchat with your friends, it’s a totally different matter to be the public interface for a brand.
Harry talks with Dr. Karen Freberg who is an Asst. Prof. At University of Louisville  in strategic communications  and an adjunct Prof. Online in the graduate Marketing Communications program at West Virginia University.

I’m excited to talk with Karen about the use of targeted social and socially curated published content as it applies to crisis communications, PR, and reputation management. I’m also interested in talking about how students can make use of social media tools for their personal branding, and her insights on the value of students engaging in the process of crisis management planning for their personal brands.
Prof. Freberg has active research in public relations, reputation management, social media and crisis communications. 
 

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Many lessons were learned at the wheel of my custom coupe.

Coupe of Pleasure
This one is blue; mine was Gray.. and probably has simplier rims, and no wheel well covers. .. and only a single exhaust. You can see the iconic “Notch” in the rear deck lid and if you can image, the rear and front of the car were of a similar length.. and there was plenty of room in that car to get into trouble. I got mine for $900 in 1977 with about 95,000 miles on it. That car took good care of me, and got me into and out of a lot of trouble from fire and ice, to snow, skiing and amazing full 360 degree skids.. I really learned how to pull myself out of a skid in that car.. let me tell YOU!
Which Car Is Mine?
It’s hard to know (or really remember) what exact model (power train) I had. I recall the car had a 10.5:1 compression but there isn’t anything in the specs at that size.. and I recall it was a 2 barrell carb so in the episode I have probally indicated the wrong engine configuration. I think this is the car I had –>> My Impala (1970) 350 Custom Coupe. Also I think I was wrong in the listed stop speed which seems to be 167 for 3rd gear; although this site claims a 112 top speed for one model (and 0-60 in 9.5 seconds). The most I ever did was 115 MPH… which was fast enough. This car is 3968 lbs whereas in the episode I note 4004 lbs.. either way with me the car weighted over 2 tons.
My car was more like this one –>

Here is the side view –>

You can see how the back and front are nearly the same size!
 
 
 

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AdTech – Advertising Technology
Harry Hawk talks to Kimberly about the future of advertising technology. Learn how AdTech helps build relationships between consumers and brands. Using geographic, demographic and psychographic segmentation consumers can be targeted consistently even if they own or use multiple devices. Kim Glaser talks about the features and functions built into the RunAds.com software.  

AdTech Reaches Across Devices
It can be hard to reach someone on a mobile device because they can have or use more than one device and of course more than one desktop computer as well. Runads.com help to solve that problem. While also allowing consumers to opt-out, Runads.com platform fosters brands innovation around storytelling. Understanding AdTech basics is important for everyone including professionals in PR,  marketing and advertising to average citizens.
Ad Tech for Public Relations
While AdTech can be used to push transactional “buy now” ads… Harry Hawk feels its real value is sharing impactful and relevant stories to different sets of stakeholders. Harry feels thinking about AdTech as only about making sales is like thinking about marriage as only about sex; that would be limiting and short sighted.
Overtime
After their 20 minute conversation, Kimberly agreed to some overtime discussion which covers even more topics including Entanglement, storytelling and more.  
 

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Teachers Need Peer Review
Dr. McKee provides some peer assessment and evaluation of Harry’s in-classroom learning. Harry recounts the strengths and weaknesses of a variety of assignments and in-class strategies. Harry is seeking broader acceptance of honest self-evaluation and embracing the failures in pedagogy that leads to learning and improved student learning outcomes.
Reach Doug:
Teach Better web site (http://teachbetter.co) and Twitter (@TeachBetterCo)

Harry’s Notes:
“Since the Fall of 2013 I have evolved my approach to teaching with an assortment of pedagogically diverse approaches.
I have been seeking a knowledgeable peer with whom I could present a self-assessment; I believe only a frank and honest accounting of my efforts will allow me to continue to grow and learn as a teacher.”
Thanks Doug!
On April 7th, 2015, Dr. Doug McKee took the time to listen to my self-assessment while offering suggestions, insights and lessons from his own classroom. Dr. McKee is the co-host of the Teach Better podcast (http://teachbetter.co/)”

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This is an open BLOG post to Doc Searls (doc@searls.com) & David Weinberger (david@weinberger.org)
Dear David & Doc,
I heard on the Hobson & Holtz Report (Epi 790) about some feedback you received on your new clue # 66 from Richard Edelman. I’d like to offer my own thoughtful feedback. This is an open letter.
 
In thinking about your new clues 64, 65, & 66… 
 
To whit, that while there maybe some area of concern with native ads, they are ethically speaking full of disclosure and the standard for them is actively evolving. The problem is not with Native Ads but with Journalism. Journalism is devoid of transparency and disclosure and self certifies that they are a profession and that their professionals are totally ethical.
 
Your clues (new and old) are filled with a humanistic admonition to interact as people, with people, in conversation and dialogue with transparency, openness, etc. Journalism is the “man behind the curtain” pretending to be the great and powerful “Oz of Ethics”…  Like the Great and Powerful Oz himself, Journalists do not want that curtain opened.
 
 
Here are some Journalistic Clues:

When someone (like a Journalist) starts a conversation by telling you that you can trust them because their ethics are beyond reproach doubt their word early and often. 
While there might be a problem with Native Ads, there is a serious and proven problem with Journalism.
Journalist ethics allow reporters to lie by omission millions of times a year while claiming to be the embodiment of purity and trust. 
Journalism is less ethical than native ads because most people agree that ethics of native ads demands disclosure; Journalism pretends to disclose but doesn’t.
Journalist ethics requires reporters to “shun” whole areas of discussion rather than engage in conversation, community building, and dialogue.
Native ads have the potential for abuse and may potentially lack in quality; Journalism wearing an emperor’s cloak of ethics has abused reportage and the public trust for over a century.
The written code of Journalistic ethics is as byzantine and complex as a tax code, and as straight forward as Orwell’s doublespeak.
Journalists are told to reveal ALL their sources, and to QUOTE the most primary sources; they speak all day, all week, all year to PR staff who provide them with a myriad of information, privileged access to sources, gifts, meals, insight, locations and data not to mention background “analysis” and more; all of that is left entirely out of the picture (and the story).
If someone was paid 10’s or 100’s of thousands of dollars to influence a reporter, most of the actual public would want to know that; journalistic ethics deems that irrelevant.
Journalists are ethical in the same way that dictators care about their people; in name but not deed. 

I hope you consider this an effort to create some conversation around this topic. Understanding that you have written 121 clues and I’m fixated on only three of them, i’d certainly understand if you don’t have the time to reply or engage.

 
For the record I have many friends who are journalists but there are only a few Journalists that I hold in high esteem; I don’t know him but Glenn Greenwald is the best example. 
Warmly yours,
 
Harry Hawk
@hhawk
HawkSocialMarketing.com 

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Karl Cooks TakoYaki
Karl Palma was the featured Chef in, “Tako NY” ~ A documentary film about Otafuku” (directed by Kris Brearton). He talks to Harry Hawk about cooking TakoYaki, opening up his own restaurant and playing the Taiko Drums. Karl has been a featured Chef at the New York, Chicago and Charleston Food Film Festivals. Karl is of Filipino decent and grew up in Southern region of New Jersey. He attributes much of his success to his relationship with the Japanese Community in NYC.
 
I have known Karl for a number of years and you will find he is full of passion and energy and that translates to everything he does and to everyone around him. 

Related Video
FILM: Tako NY – Dir. by Kris Beardon featuring Chef Karl Palma – filmed at Otafuki [https://vimeo.com/50872389]
Karl talking about his balls [https://www.youtube.com/watch?v=22APK4qfkbA]
Keizo talking about Ramen balls [https://www.youtube.com/watch?v=3znym5WF13o]
Food Porn “star” Larry talks about Balls [https://www.youtube.com/watch?v=fpXyT1TvgH8]
Photos

 
(Above: Chewbakayaki)
 

(Above: Cooking Takoyaki)

(Above: Takoyaki with Octopus)

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An SEO Gig? 
I met Mihai through the gig site Fiverr when I was looking for some help with the Blogger site I was creating for this podcast; the site you are currently reading. I needed help making sure all the posts and pages loaded fast, some help understanding SEO and testing to make sure that the blog worked as well on mobile devices as on desktops. Mihai was the 3rd or 4th person I tried. Everyone added a little bit of value but Mr. Vasilan had more to offer, albeit at a higher price. Mihai is a 21 year old college student studying public administration but actually earns his living blogging, and helping others with their blogs. 
What is SEO?
SEO is the acronym for Search Engine Optimization — this is the art and science of making a web sites, web pages, pictures or posts easier to appear within a search engine results on Google or Bing. There are legitimate organic ways of doing this and that is known as White Hat SEO; there are some tricks and methods which attempt to “game” the search engines; that is Black Hat SEO. Mihai’s SEO journey has evolved from trying all of the SEO tricks (and being penalized (by Google) for that), to becoming a self proclaimed White Hat SEO practitioner. Mihai’s specialty is his experience and expertise with Blogging which includes WordPress, and general web sites, but his true expertise is in the Google owned Blogger platform. 
Growing up Romanian 
Besides talking about SEO, blogging and other geeky topics I was excited ask to Mihai what it was like growing up in Romania… After all, the fall of Ceaușescu happened in 1989; in Romania the advent of the Internet revolution largely coincided with the fall of Communism. In many ways Mihai discovered the Internet through blogging. 
Mr. Vasilan has used his blogging skills to help a few local charities, posts Photoshop CS4 tutorials plus SEO tutorials for blogger and how-to’s guides. One of his blogs has scored in the top 100 psychology blogs in 2015 and he reports his readers increase everyday. While is blog is aimed at a Romanian audience (and written in the local Romanian language [Daco-Romanian]) Mihai has expressed interest in creating at least one blog in English. 
Blogger or WordPress?
A large percent of the Podcasting community uses and recommends WordPress, which is a free and open source blogging and content management system. It is highly flexible and is build upon a core platform with 100’s or even 1000’s of independently created modules known as “plug-ins.” Plug-ins don’t always work well together and the quality of them varies. While hosting a WordPress based website can be free, many of the plug-ins are offered for a fee, often on a yearly basis.
For a variety of personal reasons I selected Blogger as an alternative to WordPress, which is certainly a minor (perhaps major) disadvantage for a podcaster; however, the benefits of a stable and complete free platform (thanks Google) appeals more to me than the Podcast friendly advantages of WordPress. For me, Blogger seemed more affordable, easier to get off the ground; my plan is to slowly adjust and improve this page (with Mihai’s help).
 l
Do you Need to SEO Optimize your website? 
Mihai is available for hire and I have already recommended him to a few friends. His starting price is $75 (project basis), but he is willing to work on an hourly basis as well. For one friend in NY State, Mihai is providing weekly SEO training via Skype (by the hour). Organic SEO is always the best approach as Google (and Bing) frequently change and adjust their search algorithms; aggressive SEO tactics are increasingly identified and sites employing them are penalized. Mihai and I talk about this and more in the Podcast. I hope you enjoy listening.
How to Find Mihai Vasilan?
Blog/Website: Gandim Rational – Dezvoltare Personala 
E-mail: noigandimrational@gmail.com
 

 

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The continued discussion from part I. We talk about everything from Steve’s appearance on America’s Got Talent to what he wants to do with his future!

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Steve Price is a Chain Reaction Artist
You may know him from America’s Got Talent… Steve Price is a full time college student (Junior), and when not in school spends his time thinking about and building complicated constructions of dominoes, chemical reactions and other physical elements that once started “detonate” in one long chain reaction. Here is a great example on YouTube: Steve Price (Sprice) on America’s Got Talent.
Steve’s web site | Steve on Twitter | Steve’s YouTube Channel | Sprice Machines on Facebook
Help Support STEM ED
There is a lot of Science, Techonology, Enginering and Math (STEM) invovled in Steve’s creations… It is a way to make STEM very real and tangible for students and of course when a chain reaction detonates it is also a lot of fun.

Kickstart Steve & his 15 Friends
Besides trying to support STEM Education, Steve his 15 friend will be trying to create two records. The American Domino record, plus the world record for Rube Goldberg Devices.
LINK TO The Incredible Science Machine KICKSTARTER (Ends April 20, 2015).

Some Of Steve’s Work: